10/10/13 Current Event

John Foraker, CEO of Annie's Natural Foods, says that he lives in paranoia of competitors such as Kraft Foods and Back to Nature Foods, getting ahead.  Business has continued to rise over the pst five years.  The company constantly has to be improve and move forward in order to stay ahead of the game.  Annie's was created by Annie Withey and her husband, Andrew Martin, in 1989 after they sold Smartfood, a white cheddar popcorn to Frito-Lay for around fifteen million dollars.  Their organic products are a healthy alternative to junk food.  Annie's, Kraft, and Back to Nature Foods are all substitute goods.  Each produces similar products.  The main difference is that Annie's is all organic.  Its meals, snacks, and dressings claim zero artificail flavors, preservatives, or GMO products.  Annie's sells products with elastic demand.  They have many substitutes making their price change frequently.  Some people may not buy Annie's products because of the higher price caused by it being organic.  The factor of income would be in play in that situation.  I, myself, love many of their products.  Their Cheddar Bunnies are really good.  I can hardly tell them apart from Goldfish.  Annie's Natural Foods is a fantastic organic company.  You should check it out.  You didn't know it then.  You know it now.  That's an Econ phenomenon.

All of the information in this wonderful article can be accessed from my mind and the website http://www.forbes.com/sites/meghancasserly/2013/10/09/homegrown-success-mild-indigestion-annies-natural-foods/.